Product Description
(Recorded Webinar)
Presenter: Glenn Pasch, COO at PCG Digital Marketing
Original Air Date February 9, 2012
Program Length: 93 minutes
How to use this remarkable tool to get detailed background info on your customers and their online path to your Website
Digital marketing for car dealers has grown and evolved over the past 5 years or so. Early on, dealers thought digital marketing was only about buying leads from online lead generators. But more and more auto dealers and their Internet sales staffs are getting more sophisticated in being able to drive customers to their own Websites and through their own sales funnels. A key to sharpening this skill to the next level is an understanding of how to access and use Google Analytics. Glenn Pasch will provide an entry-level look at G.A.; showing you how to gain access and then extract very specific and usable data that will help you improve results.
