Recorded Webinars
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DFD3 Robert Davis & Wayne Robbins: Tax Treatment of Image Programs - Forget everything you thought you knew!
Regular Price: $298.00
Special Discount Price: $149.00
(Recorded Webinar)
Presenter: Robert Davis III and J.Wayne Robbins Jr., CPAs of Dixon Hughes Goodman LLP
Original Air Date: April 19, 2012
Program Length: 100 minutes.
Even if your Tax savings are already in the bank or still yet to come…
The 2008 tax treatments for Image Program expenses were believed to be beneficial for dealers. Fast-forward to December 2011…Everything changed…retroactively! Get a clean sheet of paper and join us for an important discussion of these changes and how dealers need to adjust and prepare.
If you recently completed your Image Program renovations, or they are still in the planning stages, it is vitally important that you are aware of the changing nature of Federal Tax Regulations concerning the treatment of those expenses. Some dealers have already collected and are now faced with repayment of the benefits already realized. Others have had their plans turned up-side-down!
Robert Davis and Wayne Robbins, both CPAs of the Dixon Hughes Goodman Dealer Services Group, will join us for an in-depth discussion of just what happened and how dealers can best position themselves for the best tax treatment possible for costs related to factory-mandated facilities upgrades. Learn More -
DFD2 Doug Austin: How to Eliminate Overcharges in 5 Key Supplier Categories
Regular Price: $298.00
Special Discount Price: $149.00
(Recorded Webinar)
Presenter: Doug Austin, President of StrategicSource
Original Air Date: April 12,2012
Program Length: 90 minutes
Doug Austin, the Super Sleuth of Spend Management will demonstrate how five dealership supplier categories routinely overcharge your organization and what to do about it. Visit just 90 to 120 minutes with Doug and eliminate thousands of dollars in excess expense.
In his role helping dealerships to control and reduce unnecessary spending and expense, Doug has seen it all. And in this Webinar, Doug has agreed to let you in on some of his secrets. Specifically, he will identify 5 dealership supplier categories, each of which typically overcharges in one way or another for their goods and services.
He will demonstrate how to audit each of these supplier categories and then create in-dealership strategies to prevent price-creep and supplier non-compliance.
Your dealership will save thousands by applying these audit and control techniques!
You will learn:
Where to find the overcharges – Five Key Expense Categories
Identify other savings opportunities
Audit process and timing
How to get these expenses and suppliers under your continued control Learn More -
DFD1 Brian Pasch: Advanced Google Analytics for Auto Dealerships
Regular Price: $298.00
Special Discount Price: $149.00
(Recorded Webinar)
Presenter: Brian Pasch, CEO of PCG Digital Marketing
Original Air Date: April 5, 2012
Program Length: 95 minutes
For those with a basic understanding of Google Analytics, but looking for even more details and deeper applications. More precise data = More Sales!
We produced a Webinar featuring Glenn Pasch from PCG entitled "Google Analytics 101 for Car Dealers - Getting Started." The February session was designed for those who needed some guidance in getting started with this treasure chest of analytical tools.
Google Analytics can give you more granular information and more detailed analysis as well. This session is designed for those who want to reap even greater insights and benefits from Google Analytics.
Brian Pasch will join us with an advanced look into Google Analytics and what dealership Internet Managers can do with this remarkable set of tools. Learn how to set up, read and then employ all those Google Analytics dials!
You will learn:
Create Custom Data Tags
Create Goals For Conversion and Traffic Measurement
Setup Google Multi-Channel Sales Funnels
Create Custom Rules to Track Assisted Conversion Reports
Integrate Google Webmaster Tools Data Learn More -
DFC5 Luanne Peterpaul, J.D.: How to separate Myth and Misconception from the Reality of the Fair Labor Standards Act and Auto Dealerships
Regular Price: $298.00
Special Discount Price: $149.00
(Recorded Webinar)
Presenter: Luanne Peterpaul, J.D., Partner at Peterpaul & Clark
Original Air Date: March 29, 2012
Program Length: 95 minutes
Dealership managers often have some totally misguided ideas about what is and is not legal under the FLSA - and coming changes and rising enforcement make this even more important to you today!
First consider this shot across the bow: "There is a new sheriff in town…Make no mistake about it. The United States Department of Labor is back in the enforcement business." Hilda Scott the current U.S. Secretary of Labor.
Every dealership manager needs a refresher course in wage and hour regulations. Every manager! Our presenter for this session works with many dealers on related issues and often hears wrong-headed ideas like those listed below. Join with us and gain a much better idea where the Myth and the Reality line is and should be drawn.
Here are a few of the FSLA Myths that will be debunked:
My dealership is small. The FLSA does not apply to me.
The FLSA doesn’t apply to workers who get 1099s.
I outsource with a Professional Employee Organization (PEO).
Employees paid on salary aren’t covered by the FLSA
Our payroll company calculates the overtime pay, so I don't have to worry.
My sales staff is straight commission so I don't have to pay overtime.
I don't have to pay overtime unless I authorize my employees to work the extra hours
My employees get comp time when we're slow so I don't have to pay overtime.
My employees are like family--they'd never sue.
Also - Learn about changes in over-time rules for Service Advisor scheduled for September. Learn More -
DFC2 Paul Potratz: Online Lead Generation - Tips for Improving Lead-Efficiency & Improving Your Aim
Regular Price: $298.00
Special Discount Price: $149.00
(Recorded Webinar)
Presenter: Paul Potratz
Original Air Date: March 8, 2012
Program Length: 72 minutes
Paul offers Free Tips for improving the Conversion Rates from your dealership's websites with free tools and tactics!
Some dealers still spend a lot of money for a steady stream of leads provided by third-party lead generators. And more money spent does not necessarily result in more sales. There is a better way to improve lead-efficiency at your website and to improve how your online marketing targets highly-likely prospects.
Paul Potratz will discuss with you Free tools and tactics that can improve the productivity and efficiency of the leads you can and should be generating from your dealerships website. In this webinar you will be taken through a process for developing re-targeting and pay-per-click campaigns for your dealership website and mobile website too.
You will learn:
How to build conversion pages for specific offers and increase your sales and service leads 20, 40 or even 100% without hiring a vendor.
How to measure the effectiveness of your conversion pages
How to increase the leads by using special tools that Google provides free of charge.
How to keep your online visitors engaged even after they leave your website Learn More -
DFB4 Sandi Jerome: Your DMS- Convert to Another or Accept What You Have
Regular Price: $298.00
Special Discount Price: $149.00
(Recorded Webinar)
Presenter: Sandi Jerome
Original Air Date: February 23, 2012
Program Length: 90 minutes
Take the inertia and fear out of the equation when deciding whether or not to switch DMS providers. Sandi's step-by-step process and checklist.
A step-by-step plan: This Webinar will feature long-time DMS guru, Sandi Jerome with her new ideas to not only surviving a DMS conversion, but making the process easier for all those involved. Even if it has been years since your last conversion, or years before your next , these tips will help you avoid future pain of switching systems or even sticking with what you have. She will take you step-by-step through the process from deciding if you really should change systems to picking the one best for your dealership. Sandi will discuss protecting your DMS database and picking the best date for the conversion. Finally she’ll provide a checklist to make sure nothing is forgotten – by you or the DMS provider. Visit with Sandi via this Webinar and avoid days and years of pain later on! Learn More -
DFBC Penny Phillips, J.D.: When Hiring- Pre-Employment Process - Pick the Right Candidate
Regular Price: $298.00
Special Discount Price: $149.00
(Recorded Webinar)
Presenter: Penny Phillips, J.D. from Felhaber, Larson, Fenlon & Vogt
Original Air Date: February 15, 2012
Program Length: 100 minutes
Pre-Employment is the time to really get to know the candidate - Learn from what they tell you and what they want to hide.
As auto dealers enter into a year that promises an accelerating recovery, many of you will be in the market for some new talent. Just in case you might be a little rusty when it comes to interviewing and then checking out applicants, labor attorney Penny Phillips J.D. will be with us to discuss the pre-employment process with an eye toward what you can and cannot do legally.
Penny will examine:
Interviewing Dos and Don'ts
Credit & Criminal Background Checks
ADA Issues, including Medical Exams
Reference Checks
Drug Testing
Motor Vehicle Checks Learn More -
DFB2 Glenn Pasch: Google Analytics 101 for Car Dealerships - Getting Started!
Regular Price: $298.00
Special Discount Price: $149.00
(Recorded Webinar)
Presenter: Glenn Pasch, COO at PCG Digital Marketing
Original Air Date February 9, 2012
Program Length: 93 minutes
How to use this remarkable tool to get detailed background info on your customers and their online path to your Website
Digital marketing for car dealers has grown and evolved over the past 5 years or so. Early on, dealers thought digital marketing was only about buying leads from online lead generators. But more and more auto dealers and their Internet sales staffs are getting more sophisticated in being able to drive customers to their own Websites and through their own sales funnels. A key to sharpening this skill to the next level is an understanding of how to access and use Google Analytics. Glenn Pasch will provide an entry-level look at G.A.; showing you how to gain access and then extract very specific and usable data that will help you improve results. Learn More -
DFA5 Don Miller: 7 Essentials for Buy-Here, Pay-Here Success
Regular Price: $298.00
Special Discount Price: $149.00
(Recorded Webinar)
Presenter: Don Miller, Senior Consultant, Constellation Automotive Solutions
Original Air Date: January 31, 2012
Program Length: 120 minutes
How to create BHPH or LHPH Success in your Dealership or Group - Using Existing Facilities or Satellite lots
The BHPH concept is not new. In fact it has stood the test of time. And now more and more dealerships are seeing the wisdom of creating a BHPH business that either works out of their existing facilities or is housed in off-site locations nearby. Don Miller is a 24 year veteran consultant and trainer in this realm and will visit with us to lay out a seven step plan for success in this market. DealersEdge Members rave about this plan and its effectiveness in providing a new and vibrant profit center.
Learn the details of the 7 Essentials:
Business Model & Inventory
Controls & What Numbers to Monitor
The Unique Selling Process
Applications & Underwriting
Secrets of the Payment Process
How to Manage Delinquency
Best Marketing Practices Learn More -
DFA4 Ron Sompels: Financial Statement Analysis for Dealership Department Managers
Regular Price: $298.00
Special Discount Price: $149.00
(Recorded Webinar)
Presenter: Ron Sompels, CPA & Partner-in-Charge at Crowe Horwath LLP Retail Dealers Original Air Date: January 26, 2012
Program Length: 90 minutes
Learn how dealers, GMs & their CPAs read the financial statement for your department. Knowing what they look for will better equip you for department improvement.
Most dealership department managers look at their store’s financial statements as though they are written in a foreign language. That’s because few of them have any training in how to read an income statement and the various analytical reports that support the statements. You can obtain a certain level of understanding of how this reporting works just by meeting with the dealer and GM, but often there is a lot more that you can learn that will help both you as the manager and the dealership as a whole. Ron Sompels is a CPA with Crowe Horwath LLP and will join us on for an in-depth look at dealership financial statements. His goal will be to provide you with a greater understanding of this report and how you can use the monthly data to improve your department's financial performance. If you are at all ambitious about your career and the advancement of your department, this is a "must attend" webinar. Learn More